Sell It First™by Michael Robertson
$100 · Live Workshop
Your exit strategy for vacant land flipping

You're making offers on land you have no idea how to sell.

Find the buyers first. Learn what they want. Then make offers you already know how to exit.

Live on Zoom
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$100 one-time90 minutes live · Recording included · Buyer Board included

The problem

Getting the deal isn't always the scary part. Getting out of it is.

You find a seller. You run the numbers. You make the offer. Then they say yes — and the question in the back of your mind suddenly gets very loud:

Who am I actually going to sell this land to?

That's why people hesitate, lowball, or never send the offer at all. They're not always afraid of buying land. They're afraid of being stuck with it.

Donna · Land Deal Lab

“I'm willing to go up if I knew I could have an end buyer.”

Her offer was accepted. Then she spent the next week trying to work out who would buy the property. That's the exact problem this workshop fixes.

Louise Fabal · North Carolina

She stopped looking for sellers first.

Louise used to lock properties under contract and then scramble for buyers. She flipped the order. Now she starts with buyers, learns their buy box, and then markets to sellers.

What you leave with

Not notes. A real buyer list in your county.

During the workshop you'll build your own Buyer Board and identify actual people who already buy land where you want to operate.

Your Buyer Board
10 buildersFrom the local Home Builders Association
5 neighboursAdjacent owners who may want the lot next door
3 investorsPeople already buying land in your target ZIP

You don't need hundreds of buyers. You need a small group of real ones who repeatedly buy the kind of land you're trying to acquire.

The Buyer Board
County: __________________
Builders
01Name / company / phone
02Name / company / phone
03…up to 10 on the day
Neighbours
01Owner / parcel / mailing address
02…up to 5 on the day
Investors
01Name / properties owned / last price paid
02Name / properties owned / last price paid
03Name / properties owned / last price paid
Before the workshop ends, you'll pick one name from the board and send the first buyer message live.
What you say I noticed you own these properties in this neighborhood. What type of properties are you looking for? We get five or six lots a month and sell to our builders at a big discount — I'd like to work with you long term.

It's a question, not a pitch. You're learning their buy box: what they'll take, what they won't, and what they'll pay.

The 90 minutes

Half of this workshop is you doing the work.

This isn't another session where you take notes and tell yourself you'll implement it later.

00–20

Why the order is backwards

Why selling is usually taught last — and why you should start doing it first.

20–35

Louise: what she changed

How she went from finding sellers first to starting with the buyer, plus the exact buyer conversation she uses.

35–45

Buy what your buyer wants

Builders, investors and individual buyers want different lots. Their rules become your acquisition rules.

45–60

Turn the tools around

Use the same research tools people use to find sellers — backwards — to surface active land buyers.

60–80

Build your Buyer Board

Timer on. Your county. Real names. Real contact information. Then send your first message.

80–90

Your next moves

What to do that night, what to do over the next seven days, and what to stop doing.

Reserve my seat ↑

Wednesday, September 167:00 PM Central · Recording included

Who's on the call

Two people actively selling vacant land.

Workshop host

Michael Robertson

Michael spent about twenty years as a working appraiser before building and selling a national appraisal company. For the last eight years he has focused on vacant land and still works his own Florida market.

20+Years in appraisal
8Years focused on land
2–3Deals per month
FLEscambia County
Guest · interviewed live

Louise Fabal

Louise started cold calling for Michael, learned the land business, and then built her own North Carolina operation remotely from the Philippines.

5–10Deals per month
NCWorked remotely
5–10Repeat buyers
<14Days on first solo deal
Don't buy this if

You only want another video to watch.

  • You want to sit quietly and take notes. There is a live work block and you're expected to use it.
  • You haven't chosen even a rough county yet. Bring one so you can build a useful Buyer Board.
  • You want software to do everything for you. This is a list, research and real conversations.
  • You expect the entire land flipping business in 90 minutes. This workshop solves one important problem: your exit.
Your seat

Know your exit before your next offer.

$100
One-time · Live 90-minute workshop

You'll get the live workshop, the Buyer Board worksheet, both buyer scripts, and the recording afterwards.

Back to checkout ↑

Wednesday, September 16 at 7:00 PM Central. Scroll back up to complete your registration.

Results shown are examples only. Individual results vary based on effort, experience, market conditions and other factors. Educational content only; not financial, legal or tax advice and not a guarantee of income.